1๏ธโƒฃ Perform Competitor Keyword Gap Analysis ๐Ÿ’ก: Boost search volume by targeting new keywords!
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๐Ÿ”น Identify Top Organic Competitors ๐ŸŽฏ: Pinpoint primary competitors for valuable insights into potential keyword opportunities. You are most likely already aware of your top organic competitors.
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๐Ÿ”ธ Utilise SEMRUSH’s Keyword Gap Analysis Tool ๐Ÿ”: Input the domains of your top competitors and your domain, click “compare,” then scroll down to select “Untapped.” This action will generate a list of keywords that your competitors rank for, but your domain does not.
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๐Ÿ”น Organise Keywords into Categories ๐Ÿ—‚๏ธ: Export this data and then classify untapped keywords into relevant groups within excel to better understand potential target keywords and topics.
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๐Ÿ”ธ Assess Product/Service Offerings ๐Ÿท๏ธ: Review your current product or service offering to determine if you have relevant products or service offerings to create new pages targeting your new keyword groups.
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๐Ÿ”น Map Out Your Primary and Secondary Keywords For Your New Pages ๐Ÿ“Œ: Identify which KW terms are going to be your primary focus on these new pages, and which will be your secondary focus. You will need this information when it comes to optimising your new pages.
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๐Ÿ”ธ Create and Optimise New Pages ๐ŸŒ: Create these new pages on your website and utilise the KW research you have done to ensure you are effectively optimising these new pages for their targeted terms.
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These new pages will allow you to expand the total scope of search volume you can tap into.
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2๏ธโƒฃ Review Your Existing Rankings for Quick Wins โšก: Improve your website’s traffic by optimising existing pages.
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๐Ÿ”นIdentify Quick Win Terms. Utilise SEMRUSH or another similar tool ๐Ÿ› ๏ธ: Review your existing rankings, apply filters to only focus on KW’s in positions 3 – 10. Apply more filters to only show KW’s with a “very easy & easy” KWD score. This will give you a list of KW’s and associated pages.
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Below are a few things you could focus on to shift these targeted terms & pages higher in the SERP’s to get more out of the existing search volume.
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๐Ÿ”ธ Analyse On-Page SEO Factors ๐Ÿ”Ž: Evaluate the pages for proper keyword usage and effective targeting.
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๐Ÿ”น Improve Internal Linking ๐Ÿ”—: Find strong pages on your website. You can do this via AHREFS or SEMRUSH and update your internal linking on these pages to drive new internal links to the identified priority pages.
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๐Ÿ”ธ Enhance Page Load Speed โฑ๏ธ: Try and improve the speed on your new target pages. Compress images, reduce unnecessary code and scripts etc.
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๐Ÿ”น Drive Backlinks to These Pages ๐Ÿ“ˆ: Adapt your outreach strategies to help drive link strength through to these pages.
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There are plenty of other things you can do to combat a decrease in search volume for existing terms. Feel free to share some of your strategies below๐Ÿ˜Š!ย #seoย #seotipsย #seotipsandtricks