Being an In-House SEO i find myself constantly learning this could be due to the fact that there is so much to learn and understand or just simply because my job involves me learning constantly to do the best job I can do.
In the recent weeks I have been asked to set up and run a PPC campaign my first thoughts was kill me know! As I know very little about PPC and before then I was not really interested in it due to just wanting to focus on SEO. However I could not say no to my boss and now I find myself learning researching and running two PCC campaigns.
My first thoughts where that it is not as easy as I thought I use to think it was just about selecting keywords, creating an ad for each and applying a budget, well how wrong was I. I have listed some top tips to consider to help you run an effective PPC Campaign.
Split Keywords into Smaller more targeted Ad Groups
When you separate keywords this way, you can then cater your AdCopy appropriately. This means that the AdCopy will be relevant to the keyword list and help you better track the results.
Make sure AdCopy is Keyword Rich
This strategy will help in creating a high Quality Score in Google and other search engines. If the AdCopy is not Keyword Rich your quality score will decrease meaning you will spend more money for trying to land in the same position.
Pay Attention to Quality Score
If you have a keyword that is “Poor” quality, consider deleting this keyword so that it does not drag the overall Quality Score of your AdGroup down. Remember that Quality Score has a direct correlation to your AdGroup’s minimal CPC.
Select the Right Landing Page
It is important that if you are going to send traffic from a particular keyword that it goes to a relevant landing page as this will improve your overall quality score. People will be much happier when they get exactly what they expected when they clicked on your link.
Track Your Account Performance
Collect as much data as you can on CTR, Clicks, Conversions and then analyse them to optimize your website. It is important to carefully monitor your campaigns and try to get the most bang for your buck!
I have just listed 5 tips here the list could go on and I am sure all the PPC experts will be able to tell me a few more that I may be should have included which could make way for a part two to this post.